That's a good question and a complicated one.

Maybe it’d be easier to see how some experts define content strategy.

Many people point to the definition of content strategy by Kristina Halvorson. She quite literally wrote the book on the field.

Halvorson gives three "meta" definitions:

"Content strategy guides the creation, delivery, and governance of useful, usable content."

"Content strategy means getting the right content, to the right people, in the right place, at the right time."

"Content strategy is an integrated set of user-centered, goal-driven choices about content throughout its lifecycle."

For a second source, Usability.gov gives the following definition:

"Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website."

As plainly as I can put it — sometimes.

My current job title is content designer, but I'm doing many of the same things as when my job title was content strategist.

As content strategy has matured as a discipline, many people feel that content design is a more accurate description of my work.

Elisabeth Carr has a great piece on Medium that goes through the decision at Meta to go forward as content designers:

"We proceed as content designers: people who design in words, concepts, systems and terminology, voice and tone, and who know how much these things matter in solving problems for the people who use our products around the world."

I’m a content designer at Wells Fargo. Specifically, I’m the content lead for the Consumer Deposits team within the bank’s larger Experience Design (XD) team.

Some of what I do there:

— I work with teams of product designers, developers, and product managers - with legal and compliance input - to build web and native app solutions.

— As a content lead, I do peer reviews and approvals of team content designs. I also mentor and onboard new content designers.

Well, I was a content strategist at LPL Financial — a large enterprise organization that serves independent financial advisors.

Before that, I worked at Publicis Sapient in its Public Sector division. There I was a content strategist for clients, including the National Institutes of Health and the American Bankers Association.

I also spent a lot of time as a journalist working in print and online. I covered subjects such as banking, finance, energy, biotech, and crime and court coverage.

I got my master’s degree from American University in Washington, D.C. I received an M.A. in Interactive Journalism, which has since been re-named Journalism and Digital Storytelling.

In 2015, I completed the UX Design Immersive and Visual Design (Part-time) program from General Assembly.

I received a B.S. in Psychology from Frostburg State University in Maryland.